On Produs in general

Produs is an integral solution, offered by Atol Company in field of Customer Relationship Management (CRM). It combines Information System (Produs IO) and Implementation Services.

Produs IO is a software package covering contacts managment, sales support and after-sales customer support. It is entirely web-based and suitable for small and mid-sized businesses.

Even though Produs IO covers all areas, we usually introduce it gradually, starting with what we think will bring fastest advencement and show most results in improving your business. Produs IO implementation advisor will help you determine your priorities and goals and help you plan the implementation. It is important not to overlook the final business goal.

Different establishments therefore have different implementations of the CRM system. It depends upon the establishment's activity, its business strategy and also the existing level of the CRM mentality which should always be taken in consideration. Changes are to be made with small, reliable steps. When one level of implementing the CRM is firmly achieved, the awareness of the next step's benefits will arise on its own. All the participants being aware of the implementation's benefits proves to be very useful.

CRM is a term applied to processes implemented by a company to handle their contacts with the customers. It focuses on the customer's view of the business, or better, the company's concern about customer's individual requirements and his or her satisfaction which consecutively brings about repeated purchase.

A lot of progress has been made in this field and much of it is based on computer science advancement. The progress observed in our region is further advanced through fast development of market economy and competitive position of the establishments here. Keen competition, price drops and higher expectations of the customers make efficiency, responsiveness and quality of service a necessity if the company is to have success.

Implementing CRM System is therefore a matter of pressing need. Even though it promises a lot, the price can be high, even to high. While the implementation expenses may exceed the expectations, the results may not meet them. Luckily the web has developed to the stage where we can use the CRM systems solely over the internet, without installing software in the pertinent company. The latter decreases the expenses and with them the chance for failure too. Produs IO is exactly that kind of up-to-date internet version of CRM Information System. Since its modules are integrated and form a nicely integrated whole, it is designed for mid-sized and small businesses. The deficiency of such package mode is, that in some fields (i. e. monitoring marketing campaigns) Produs IO can not keep up with tools, specialized in managing campaigns, but it is possible to integrate needed features and attain an optimal solution.

===== Type

of CRM Systems

CRM Systems cover few larger fields, considering the goals we wish to attain:

• Contact Management : managing all information regarding the customer, his/her contact persons and all activities in connection with the customer.
• Sales Force Automation : automation of sales-force-related activities. Planning sales results and analysing sales pipeline.
• Customer Care : Managing demands and reclamations, attending the solutions and reports.

There are also other more specialized fields, for example Marketing Automation, Call Center Systems etc.

Larger organizations set up separated specialized systems (for example Sales Management, Call Centre Support, Marketing System etc.) which have many functionalities, but, between themselves, are poorly integrated. These kinds of systems demand large investments.

Smaller and mid-sized establishments usually use linked software packages. Those are easier to use and more appropriate for smaller establishments, in which individuals perform several different tasks. Produs IO is a system, suitable for that kind of establishments. The program we use over the internet is actually a package covering all the usuall CRM fields through unified user interface.