On Produs in general

Produs is an integral solution which Atol Company offers in field of Customer Relationship Management (CRM). It combines Information System (Produs IO) and Implementation Services.

Produs IO is a software package covering contacts managment, sales support and after-sales customer support. It is entirely web-based and suitable for small and mid-sized businesses.

Even though Produs IO covers all areas, we usually introduce it gradually, starting with what we think will bring fastest advencement and show most results in improving your business. Produs IO implementation advisor will help you determine your priorities and goals and help you plan the implementation. It is important not to overlook the final business goal.

Different establishments therefore have different implementations of the CRM system. It depends upon the establishment's activity, its business strategy and also the existing level of the CRM mentality which should always be taken in consideration. Changes are to be made with small, reliable steps. When one level of implementing the CRM is firmly achieved, the awareness of the next step's benefits will arise on its own. All the participants being aware of the implementation's benefits proves to be very useful.

CRM is a term applied to processes implemented by a company to handle their contacts with the Implementing CRM System is therefore a matter of pressing need. Even though it promises a lot, the price can be high, even to high. While the implementation expenses may exceed the expectations, the results may not meet them. Luckily the web has developed to the stage where we can use the CRM systems solely over the internet, without installing software in the pertinent company. The latter decreases the expenses and with them the chance for failure too.

Produs IO is exactly that kind of up-to-date internet version of CRM Information System. Since its modules are integrated and form a nicely integrated whole, it is designed for mid-sized and small businesses. The deficiency of such package mode is, that in some fields (i. e. monitoring marketing campaigns) Produs IO can not keep up with tools, specialized in managing campaigns, but it is possible to integrate needed features and attain an optimal solution.

===== Type

CRM Systems cover few larger fields, considering the goals we wish to attain:

• Contact Management : managing all information regarding the customer, his/her contact persons and all activities in connection with the customer.
• Sales Force Automation : automation of sales-force-related activities. Planning sales results and analysing sales pipeline.
• Customer Care : Managing demands and reclamations, attending the solutions and reports.

There are also other more specialized fields, for example Marketing Automation, Call Center Systems etc.

t vpeljav CRM

Večje organizacije za posamezna področja zgradijo ločene in specializirane sisteme, ki imajo veliko funkcionalnosti, vendar so med seboj slabo integrirana. Npr. za vodenje prodaje, podporo klicnemu centru, sistem za marketing ipd. Investicije v te sisteme so velike.

Manjša in srednje podjetja ponavadi uporabljajo povezane programske pakete, ki so mnogo lažji za uporabo in primernejši za manjša podjetja, kjer iste osebe opravljajo več vlog. Produs IO je sistem, ki je primeren za taka podjetja. Sam program, ki ga uporabljamo preko interneta je paket, ki pokriva vsa običajna CRM področja, skozi enovit uporabniški vmesnik.